Consortium Media, an award-winning brand development agency for local, regional and nationally-recognized businesses, non-profits and government agencies, announces the addition of two new employees to its dynamic team.

Multimedia Specialist Briana Frank’s scope of responsibilities includes project management, public relations outreach, social media coordination and new business development. Prior to her role at Consortium Media, Frank worked as Support Service and Development Director at the Ventura Family YMCA where she oversaw donor development, stakeholder relationships, community outreach and signature events.

Melina Esparza was promoted to Creative Media Associate after completing an internship with Consortium Media. In her new position, Esparza develops web content and art graphics, manages client social media accounts, and assists with video and photography projects. You should find out more about video production if you’re interested in this line of work as it is one of the most successful forms of marketing, especially when it comes to social media, this century. The popularity of video marketing is quickly becoming the norm, with websites littered with online video promotions and ads. According to digital marketing reports, video marketing could be one of the most successful digital marketing forms with explainer videos, marketing via social media sites such as Facebook, Twitter, and YouTube, pulling in potential customers to a business. The California Lutheran University (CLU) graduate was active in college serving as a photo editor for the Echo student newspaper, as well as a student assistant at the Pearson Library and took the position of executive marketer for the Associated Students of CLU Government.

“I’m thrilled to welcome these skilled professionals to our branding firm,” said Denise Bean-White, President and CEO of Consortium Media. “Their expansive knowledge and passion to learn will help us continue to significantly grow our clients’ brands and enhance our client services.” Enhancing brand awareness is something that all businesses are all looking to strive for. There are many different types of techniques that can be done to achieve this such as the ones that Consortium Media uses as well as creating any video content for a business. Getting in touch with somewhere like The Storyteller Studios can begin the increase of your brand awareness as soon as possible.

Consortium Media is a renowned firm known for its expertise through its Five Pillars of Marketing Success©, which strategically combines advertising, events and promotions, public relations, complementing web strategies, social media and creative design to build successful brands. Social media is a growing force for any business or production looking to reach their audience. Businesses often use social media to interact with their customer base and grow their brand. Companies similar to SidesMedia help businesses by managing and building their social media presence.

Haas Automation Inc. senior-level manager Peter Zierhut was installed as 2016 chair of the Economic Development Collaborative-Ventura County’s board of directors at the organization’s 19th Annual Meeting on Jan. 21. He is joined on the executive board by city of Ventura Councilmember Cheryl Heitmann as vice chair and secretary/treasurer Roseann Mikos, Ph.D., a member of the Moorpark City Council.

Zierhut joined the board of the EDC-VC in 2012. He is responsible for oversight of Haas Automation’s motorsports programs, including sponsorships in NASCAR and Formula 1 racing.

Heitmann was first elected to the Ventura City Council in 2011. She was appointed mayor in December 2013, and served as deputy mayor prior to that. Heitmann served as the executive director of the Ventura Music Festival from 2006-2012.

EDC-VC is a private, nonprofit organization that serves as a business-to-government liaison to assist businesses in Ventura County by offering programs that enhance the economic vitality of the region. For more information about the Small Business Development Center and loan, manufacturing outreach and international trade programs, contact Bruce Stenslie at 384-1800 ext. 24, or [email protected]. Or visit www.edc-vc.com.

For those with a love for both yoga and coffee, three local entrepreneurs are hosting the perfect event. On Saturday, February 27, at 1pm WEV Self-Employment Training graduates Michelle Nouraei, Marilyn Hefferen, and Ashley Tindall will combine their passions to provide the community with a leisurely morning of yoga and coffee.

The event will kick off with a relaxing yoga class taught by Hefferen, an instructor at Yoga Rhythms. After the session, attendees can enjoy a delicious cup of hot coffee made from Tindall’s organic roasted beans while shopping the latest trends in yoga apparel from Nouraei’s online yoga clothing store, Funk Zone Fashions.

The event takes place at 1593 Santa Ynez Street, Ventura. Free admission, RSVP encouraged in case of location change.

For more information or to RSVP, contact Ashley Tindall at (303) 815-6265 or [email protected].

Women’s Economic Ventures is dedicated to creating an equitable and just society through the economic empowerment of women. WEV provides training, consulting and loans to help entrepreneurs start, grow and thrive in business. WEV serves all of Santa Barbara and Ventura counties from offices in Santa Barbara, Ventura and Santa Maria. While WEV targets its services toward women, it serves men as well, and provides many services in English and Spanish.