General Plan: Guiding the vision and future of Ventura for the next 30 years!

The General Plan provides the City with a comprehensive framework of guiding policies for land use, housing, roads, recreation, historical and natural resources, balance of adequate water supply infrastructure, public safety services, and serves as a basis for decisions that affect all aspects of our everyday lives from where we live and work to how we move about.  

In November 2020, the City launched the General Plan update process, and formed a 22-member advisory committee, known as the General Plan Advisory Committee (GPAC), which serves as a sounding board for the process. The GPAC is comprised of residents, business owners, educators, students, and other Ventura residents who represent a diverse cross-section of our community.   

To date, extensive outreach in English and Spanish along with a variety of tools and platforms helped to spread the word and get the community involved. Thousands of community members have shared input through workshops, surveys, and pop-up events, which have shaped where we are now – which is the Land Use Alternatives Phase.  

The Land Use Alternatives were developed based on public input from thousands of residents and discussions that has been gathered up until this point sharing feedback that ranges from needing more housing, jobs, growth and preservations in our community, and everything in between.    

The land use alternatives try to balance these differing views by providing several options to consider and as discussion points of how the City could evolve over time. The goal is to hear all the feedback on the ideas presented and try to develop an option that best represents the community’s desires. The survey, which is open through the end of October, is divided up by the different areas of the City along with an overall Citywide survey.   

Everyone’s participation is critical to the process. Please don’t miss this once-in-a-generation opportunity to be involved. Visit the General Plan website at to take the survey, see upcoming events, or sign up for the mailing list to stay informed.  

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