Community Memorial Healthcare Debuts New Master Brand

Community Memorial Healthcare, formerly Community Memorial Health System, is proud to debut a new master brand that better reflects the mission and values of the organization, as well as the breadth of services it provides across west Ventura County. The modernized brand includes a new logo, vibrant colors, and an updated naming architecture. 

The brand, which officially launched January 22, 2023, provides a fresh look for Community Memorial, the locally-owned, not-for-profit health system of choice in Ventura County. The organization remains committed to its independent status and will continue to provide the exceptional care the community has come to know and trust. 

The goal of this project was to unify Community Memorial’s hospitals, health centers, programs and services under a single, highly recognizable umbrella with consistent presence across the county,” said Jamie Maites, Community Memorial Healthcare Vice President, Marketing & Development. “We wanted the look and feel of the brand to reflect our community and the high quality care we deliver.” 

The new umbrella name, Community Memorial Healthcare, replaces Community Memorial Health System as the enterprise name. Other key name changes include:  

  • Community Memorial Hospital – Ventura, previously Community Memorial Hospital 
  • Community Memorial Hospital – Ojai, previously Ojai Valley Community Hospital 
  • Community Memorial Health Centers, previously Centers for Family Health and Midtown Medical Group
  • Community Memorial Foundation, previously Community Memorial Healthcare Foundation

Community Memorial Healthcare’s new logo, a layered wave, is a nod to Ventura County’s coastal location. The layers symbolize the various parts of the organization — from physicians and caregivers on the front lines to those behind the scenes — all working together to deliver exceptional care. The logo colors were carefully chosen to represent caring (blue), wisdom and compassion (purple), and wellness and vitality (bright green). The wave will replace a number of disparate logos currently being used across Community Memorial’s locations and programs. 

A tremendous amount of research was done in the planning of this change,” said Mick Zdeblick, President & CEO, Community Memorial Healthcare. “We asked a lot of questions and received input from stakeholders, team members, and our community. We learned that residents are looking for a partner and advocate in their healthcare who will understand their needs and evolve to keep meeting them over time. This new brand represents our commitment to being that partner for our community.”  

Community Memorial’s new website, provides a single virtual front door to all that Community Memorial Healthcare has to offer. Features of the new site include expanded information on services, physicians, and locations, as well as enhanced access to the patient portal, find a doctor tool, and free health risk assessments. 

Community Memorial’s new brand launches in conjunction with a multimedia advertising campaign designed to showcase the new brand and share more about the organization’s philosophy. 

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