X Games Ventura Brings Opportunities for Local Businesses 

Photo by Michael Gordon

Summer Event Spurs Community Involvement and Economic Growth

Visit Ventura, a nonprofit organization dedicated to increasing visitor expenditures, tourism revenues, and local employment through promoting Ventura as a travel destination, has announced that this year’s X Games will celebrate Ventura even more than last year. Multiple local businesses, vendors, and contractors will participate in the world’s leading action sports competition. This year’s X Games Ventura event takes place from Friday, June 28, 2024, to Sunday, June 30, 2024, at the Ventura County Fairgrounds.

Local businesses, including Spencer Makenzie’s, Happy Place Eatery, and Rocket Fizz, will serve as food vendors on-site, giving thousands of fans the chance to taste Ventura favorites. Over 20 local businesses with special X Games offerings will be featured in the X Games Ventura spectator guide given to every attendee.

Local integration and support in this year’s event take many forms. From contracting with Ventura-based labor crew I Am The Phoenix Labor and Production to teaming up with local PR representatives for regional marketing efforts, Ventura businesses are working behind the scenes to make X Games Ventura a success. Bike Ventura and Revolution Skateshop will again run the free, first-come, first-serve bike and skateboard check at the venue.

A global event like the X Games brings unparalleled excitement and energy to Ventura while showcasing a strong commitment to our local community,” said Ventura Mayor Joe Schroeder. “The X Games, Visit Ventura, and our community partners recognize that our local restaurants, shops, and vendors capture the unique flavor and spirit of Ventura. Hosting such an event is a collective effort, and we are thrilled to see it come together. The infusion of this energy into our local economy allows everyone to share in its benefits.”

Feel-good events like the Ventura Land Trust and Surfrider community clean-ups next week demonstrate that the X Games is not just an event coming to town, but a celebration of our shared values and spirit,” said Marlyss Auster, President & CEO of Visit Ventura. “I am so excited to see so many partners and community members involved. Home pride is once again beaming!”

Event Schedule:

  • Wednesday, June 26: Ventura Harbor Village Seaside Summer Kickoff — Waterfront Wednesdays at the Ventura Harbor start with a special X Games celebration. Fans and visitors can enjoy an X Games ticket giveaway, a Big Lawn Concert, and the FIRST-EVER Visit Ventura Drone Show at Ventura Harbor.
  • Wednesday, June 26: EXtreme Boogie Night — Get moving for X Games Ventura with a special Boogie Nights 5k run along the beautiful Ventura Promenade.
  • Wednesday, June 26: Ventura Roller Disco — Tap into nostalgia under a dazzling disco ball at Ventura’s FIRST-EVER Roller Disco, presented by Ventura Coast Brewing Company. Bring your skates or rent on-site for an introduction to skates workshop, a guided dance lesson, live DJ sets, skate community vendors, and more.
  • Thursday, June 27: Ventura Skate Jam — Downtown Ventura and the City of Ventura present the second annual, all-ages free Ventura Skate Jam to kick off X Games Ventura. Local skate shop BlackHole Skate Shop will host and bring the setup for both young and old to show their skills on the ramps. Young skaters can join in on the fun at Skate & Create, taking place during the Skate Jam, where they can skate a mini park, make their own t-shirts, and more.
  • Wednesday, Thursday, Friday, and Saturday: Visit Ventura Drone Show — Visit Ventura is proud to announce the return of the Visit Ventura Drone Show, an eco-friendly display of 500 drones to celebrate X Games Ventura. Two shows have been added this year, making a total of five shows to dazzle and delight.

The Visit Ventura Drone Show will be a fantastic kickoff to the summer season here at Ventura Harbor,” said Brian Pendleton, the Port District’s general manager. “It will draw visitors to Ventura Harbor midweek in support of our local merchants, including restaurants, retail, entertainment, and boating, and will also showcase Ventura Harbor Village as the vibrant seaside shopping destination it is.”

For more information about community events for X GAmes Ventura, check out the Visit Ventura Blog at www.VisitVentura.com.

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