Mustang Marketing looks to the future with new brand identity

Mustang Marketing, Ventura County’s premier full-service marketing agency, has unveiled a new brand identity. The updated logo embodies the qualities that have made the company successful over the past three decades while also capturing its future.

“Since 1986, our clients have come to depend on our ability to infuse the right combination of seriousness, fun, strategy and creativity into marketing pieces, and this logo represents all of those traits,” said Mustang Marketing President Dianne McKay. “While staying true to what we’re known for, we’re also excited by what lies ahead, and this new identity clearly reflects that, too.”

The fresh logo has a clean and modern feel with a forward-facing arrow on the left to symbolize the future. The more dominant right portion — which, once compared to an angled party hat, could never be seen as anything else — underscores the company’s focus on marketing while at the same time suggesting fun and creativity.

After much color exploration, Mustang has also added a new hue to its palette. The company had wanted to include blue in its brand identity for some time and finally found the perfect bold blue to complement the purple that has always been Mustang’s primary color.

“This new branding really does reflect my vision for the company,” said McKay, who has been part of the Mustang team since 2010 and assumed ownership in 2020 after founder Scott Harris retired. “We have a strong foundation of helping our clients reach their goals, and we’re going to continue to do that for many years to come.”

Mustang has recently completed some high-visibility projects, including the new logo for the County of Ventura and its ongoing COVID-19 creative, as well as the rebranding for Rancho Simi Recreation and Park District. Current clients include Community Memorial Health System, the City of Ventura, the City of Thousand Oaks, Conejo Valley Unified School District, Conejo Recreation and Park District, American Medical Response (Ventura, Santa Barbara and Yolo counties), Ventura County Credit Union, Casa Pacifica, The Collection at Riverpark, the Greater Conejo Valley Chamber of Commerce, United Way of Ventura County, New Horizons, Pindler, Mission Linen Supply, PSSI Global Services, Warner Pacific, and Klein Products Inc.

Ventura County-based Mustang Marketing is a woman-owned full-service marketing, advertising and communications company that has served Southern California businesses since 1986. Mustang offers strategic planning, branding programs, print/electronic ad campaigns, social media campaigns, corporate identities, and public, community and government relations. Visit for more information.

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