Visit Ventura President & CEO Marlyss Auster and Director of Marketing Mike Laan represented the organization at an awards ceremony.
Visit Ventura was recently honored for travel marketing excellence by Hospitality Sales & Marketing Association International (HSMAI) at their 67th annual Adrian Awards Celebration, the world’s largest and most prestigious global travel marketing competition. Visit Ventura was awarded a whopping total of four Adrian Awards at the in-person ceremony in New York City.
Over 800 entries were submitted this year and Visit Ventura’s work was judged to be exceptional by experts in hospitality, travel, tourism, and media. All four awards recognized Visit Ventura for their leadership in bringing the X Games to Ventura and its creative community integration supporting the event.
“We are absolutely thrilled and honored to receive four HSMAI Adrian Awards this year,” said Marlyss Auster, Visit Ventura’s President and CEO. “To be in a room with industry leaders and recognized for our work in marketing that our small team does in-house makes me so proud. Each aspect of the story that we told —from the full-page ads to the YouTube videos—we rolled up our sleeves and put our entire heart into it.”
Visit Ventura received four Adrian Awards: Gold for its winning entry in the Public Relations/Communications-Special Event category, President’s Award —which is the highest score in its budget range— in the Advertising-Brand Campaign category, Platinum —which is one of this year’s highest honors— for the Public Relations/Communications-Special Event category, and Silver in the Brand Campaign category.
Visit Ventura was also a finalist alongside entries from Tourism Australia and Destination Canada, among other large destinations, for Best in Show. This is Visit Ventura’s first time receiving the President’s Award, Platinum Adrian Award, and a Best in Show honor.
Most notably, Visit Ventura was one of the smallest destinations to receive multiple awards. As an international awards celebration, destinations and brands like IGH Hotels & Resorts, Marriott International, Atlantis Paradise Island, and Visit Honduras were among some of the winners. To see Visit Ventura, where a small team does all marketing in house, among the list of international winners is a true showing of hometown pride.
“The Adrian Awards celebrate the innovation and ingenuity that fuel our success and recognize the marketing leaders whose extraordinary efforts literally ‘open the doors’ to exploration and excitement,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Their work inspired the world to get out and create memories through travel, and HSMAI is proud to honor them.”
