Skateboarder catches big air at the thrilling 2024 Ventura X Games
by VisitVentura
X Games Ventura – it brings a smile to our faces every time we hear it. Our hometown next to an international brand. On t-shirts, sweatshirts, hats, skateboards, and gold medals broadcasted on live TV repeatedly.
X Games brought so many memories, jaw-dropping action, and smiles. And there’s so much to be proud of. Our efforts brought X Games back to California, where skateboarding has its roots. X Games California 2023 turned into X Games Ventura because of OUR community and how we came together to celebrate the X Games – we heard so many times from X Games staff that “No other destination has ever done this for us!” Amid California’s exciting sporting events line up in the coming years, it is amazing that Los Angeles has hosted the Olympics TWICE since 1932. In many ways, the X Games was our Olympics, and we hosted it twice back to back! That’s sure something to be proud about!
Ventura was launched worldwide and earned media impressions grew from 5 billion to 9.3 billion in 2024 — yep, that is BILLIONS with a B! Seeing X Games Ventura replays on ESPN always captures our attention to watch again and say, “We all did that! That’s our home!”
So…now what? What is next? We get this question daily.
What is next for the X Game brand is the X Games League (XGL), a new global, team-based format. The X Games competition is changing as a result of the XGL. This means no future X Games event will look like what we hosted in Ventura in 2023 or 2024.
XGL is a team-based format set to launch in 2026. X Games leadership is starting to build out their new path next year, 2025.
This means there will not be an X Games Ventura 2025. While we have made great friends with the X Games leadership, athletes, and sponsors, difficult decisions were made. XGL is taking X Games down a different path and we wholeheartedly cheer on their future business endeavors — and you never know what the future will hold! After all, we’re stoked about the construction of the new Westpark skate park; we have been discussing this project with them since the City started the grant writing process.
As our partners, you are among the first to know. Our public announcement will be this Thursday, 10/10, through ads in our local publications, thanking our community at large for welcoming the X Games to our hometown and celebrating the history we made together. Our team has worked hard on the communication strategy to celebrate our community’s accomplishments. We ask that you limit sharing this news so we can once again work on the plan. We appreciate your patience and support!
There are exciting times ahead for OUR Ventura! And we know what our community is capable of. We can own our own space on the global platform and collaborate to make incredible things happen, setting us apart from any other destination. We’re capable of celebrating our community and embracing a variety of awesome ideas brought to the table.
X Games has changed the landscape of our business community and city for many years to come. We’re proud of making history in our hometown. We did this TOGETHER as partners and as a community… and that’s how the magic happens. And that’s what Ventura is all about.
