The full-service marketing project management firm achieves 10-year milestone helping local businesses grow with strategic marketing and public relations
Founded in July 2010, Coverly Professional Services (www.coverlypro.com) celebrates 10 years leading small and mid-size businesses in formulating effective marketing and public relations communications strategies. Known for its tagline, “creative ideas implemented daily,” CoverlyPro stands true to its mission of ensuring marketing isn’t just a creative idea but a fully implemented communications roadmap that helps to increase its clients’ bottom line.
“By design, Coverly Professional Services is a project management marketing firm rather than an advertising agency,” said Founder and CEO Lynnette Coverly. “Our strength is helping clients in the service industry reach their customers through a balance of creativity and advanced project management skills.”
With over 30 years of marketing leadership, Coverly’s breadth of experience as a project manager and marketer with a Sociology degree has allowed her to create a company with strengths in brand and marketing communications development, social media strategies and management, media and public relations, SEO copywriting, ghostwriting, campaign layout and design, vendor negotiations, website content management and user experience (UX) direction, and strategic media placement.
CoverlyPro has also recently expanded to provide clients with virtual event solutions. “We were unsure what to do about our annual in-person event,” said client Linda Braunschweiger, CEO of Housing Trust Fund Ventura County. “We could not have dreamt what CoverlyPro designed for us with the completely virtual Everyone Deserves a Home Compassion Campaign, let alone pull it off amidst COVID-19. The amazing CoverlyPro team is the shining light in a time that could have been dark, scary, and without hope. Their dedication and tiring schedule has been seen and valued.” The company is also responsible for Housing Trust Fund VC’s recent rebranding.
The common theme of creating and implementing branding and marketing strategies for the service industry has become a CoverlyPro benchmark. Clients (past and present) represent multiple business sectors including, veterinary and pet-related companies, community non-profits and public agencies, banking, law firms, health and wellness (including health insurance), hospitality and food service, direct mail collectibles, professional services (engineering, donor development, human resources), in-home service companies (HVAC, home cleaning), public transportation, and technology.
Part of the company’s success comes from Coverly Professional Services philosophy of giving back. Lynnette Coverly has been a consummate volunteer her entire life and maintains that spirit in her business. She has been an integral volunteer and/or member of the board for community projects and events including, VEP’s Summerfest, Women Economic Ventures, FOOD Share’s Trick or Treat So Others Can Eat, Ventura County Medical Resource Foundation, Ventura County 4-H youth development program, and National Kidney Foundation. She is currently the Immediate Past President of the National Association of Women Business Owners (NAWBO) Ventura County and on the Executive Board for NAWBO California.