The Ventura County Area Agency on Aging’s LIVEWell resource guide earned recognition from the 27th annual National Mature Media Awards, which honors the nation’s best marketing, communications, educational materials, and programs produced for older adults.
LIVEWell was established in 2017 to serve as the premiere resource guide for the more than 175,000 Ventura County residents 60 and over, individuals with disabilities, and their caregivers. A redesign of the former Eldercare guide, LIVEWell provides information through feature stories, resource listings, and news shorts that focus on important topics that range from insurance fraud, to financial wellness, balanced nutrition, caregiver support, legal information, and methods of maintaining an active lifestyle.
LIVEWell was selected for a Merit award for design and content by a distinguished panel of judges from across the United States.
The 2018-19 issue of LIVEWell will be available in October and is fully integrated to include content in both English and Spanish.
“The VCAAA is honored to receive this recognition and is proud of the impact LIVEWell has made on the community,” said Victoria Jump, Director of the VCAAA. “The VCAAA is dedicated to providing a thoroughly vetted and easily accessible tool that addresses the needs of the growing and diverse population served by the Agency. Having a guide that meets the needs of both the English and Spanish-speaking populations sets a new standard for how we communicate with our clients.”
For more information, or to receive a copy of LIVEWell, call (805) 477-7300 or visit www.vcaaa.org.
The Ventura County Area Agency on Aging, an agency of the County of Ventura, is the principal agency in Ventura County charged with the responsibility to promote the development and implementation of a comprehensive coordinated system of care that enables older individuals, individuals with disabilities, and their caregivers to live in a community-based setting and to advocate for the needs of those 60 years of age and older in the county, providing leadership and promoting citizen involvement in the planning process as well as in the delivery of services.
