Visit Ventura honored

Visit Ventura has been awarded gold and silver.

Visit Ventura is honored to receive gold and silver awards from Hospitality Sales & Marketing Association International (HSMAI) in the 61st annual Adrian Awards, the largest and most prestigious global travel marketing competition.

Visit Ventura has been awarded gold for their “Pit-Stop Serenades to Celebrate Awesome Moms” public relations campaign orchestrated in partnership with dude. be nice. The campaign celebrated three moms whose endless support illustrates the community spirit behind Ventura’s sunny disposition, starring a backdrop of three iconic Ventura locations. Families led unknowing moms to pre-staged locations where busloads of well-wishers unloaded in flash mob style to sing moms their favorite songs. With the help of generous partners, moms also received Ventura staycations, reiterating the message that Ventura is the perfect holiday destination. Watch the video here.

Visit Ventura is also honored to receive a silver award for their “Destination Storytelling Through Music” marketing campaign orchestrated in partnership with Sound Off Films and singer/songwriter Haley Grigaitis. Upon finding the song ‘Pierpont’, Visit Ventura sought to partner with the singer/songwriter and a local production team to create a shareable music video featuring Ventura landmarks and cameos of well-known locals. The goal was to add a musical element to Ventura’s brand identity that would resonate with new audiences and develop a stronger sense of identity for existing audiences. Watch the video here.

“Our team is honored to be among the top tourism industry organizations to receive Adrian Awards for travel marketing excellence and ever-grateful to have a board of directors and community partners that trust our vision to bring kooky ideas to life,” said Visit Ventura President & CEO Marlyss Auster.

Out of over 1,100 entries submitted this year, Visit Ventura’s work was judged to be exceptional by expert hospitality, travel, tourism, and media professionals. Judges were asked to evaluate each entry based on its own merit and success in achieving its objectives. At least three judges reviewed each entry.

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