Consortium Media, an award-winning brand development agency for local, regional and nationally-recognized businesses, non-profits and government agencies, has expanded its innovative foster care recruitment campaign to Santa Barbara County with the launch of Our County, Our Kids, a program of Santa Barbara County Department of Social Services.
The campaign includes a refreshed communication strategy, new logo, website, and inspiring visual components such as commercials, video, and print advertisements. Each element of the campaign aims to recruit families who can meet the needs of the more than 425 children, youth, and teens in Santa Barbara County who need the support of stable households while separated from their families of origin.
‘We’re excited to use our nine years of national and regional experience in the foster care and adoption industries to develop the Our County, Our Kids brand and see it come to life in Santa Barbara County,” said Consortium President and CEO, Denise Bean White. “This campaign is exactly what the county needs to raise awareness and recruit more supportive homes for its foster youth.”